Insights
Notes on the pipeline.
Specific pieces on the four stages, written for owners of kitchen and bath firms rather than for other marketers.
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Qualifying a $60,000 kitchen before the design appointment
A design appointment costs a designer's hour and a showroom slot. Four questions asked before it is booked, and why asking them raises the kept rate instead of lowering the count.
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Why your showroom traffic is unattributed — and what to do about it
A homeowner walks in, buys a kitchen, and nothing records what brought them. Four practical ways to close that gap without installing anything a customer would notice.
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What a booked design appointment actually costs in North Jersey
Cost per lead is the wrong denominator for a $40,000 kitchen. Here is the arithmetic for the number that replaces it, and how to work it out from what you already have.
Book a 30-minute diagnostic.
Thirty minutes on your pipeline — where leads come from, how many become kept design appointments, and what happens to a quote after the showroom visit. If we are not a fit, we will say so on the call.
Book a 30-min callNo pitch deck. We look at your numbers together.